The creator economy is booming, but one of the biggest challenges for creators remains the same: knowing what to charge.
Too often, creators accept deals that undervalue their work simply because they don’t have insight into what brands are actually paying others with similar reach and engagement.
That’s where Bump’s Market Value Tool comes in. It gives creators real-time, data-driven insights into the true market rates for sponsored content — empowering them to negotiate with confidence and raise their rates, sometimes by 3× or more.
Here’s how it works and why it’s changing the game for creators.
1. Understand Your True Market Value
When you connect your social accounts to Bump, the Market Value Tool analyzes key factors like:
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Follower count
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Engagement rates
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Content type and format
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Platform performance
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Industry niche
Using this data, it benchmarks you against thousands of other creators, showing what brands are paying for creators at your level.
For many, this is the first time they’ve had transparent, reliable pricing data, rather than guessing or relying on hearsay.
Example: A creator might discover that similar accounts are charging $3,000–$4,000 for the same type of content they’ve been offering for $1,000.
2. Identify Hidden Opportunities
The tool also reveals deal structures and bundles brands are looking for — like combining a TikTok video with Instagram Stories or offering extended usage rights.
By packaging deliverables strategically, creators can increase the value of each deal instead of doing more work for the same pay.
This insight helps creators structure their rate cards to reflect current market demand, rather than just “guessing” what brands want.
3. Negotiate With Confidence
Walking into a negotiation with data to back you up changes everything.
Instead of saying, “I think I should be paid more,” creators can now say,
“Based on Bump’s market data, creators with my reach and engagement are being paid $X for this type of content.”
This kind of transparency makes negotiations smoother and helps brands understand the value they’re getting.
4. See Real Results
Creators using the Market Value Tool often see significant jumps in income once they align their rates with the market.
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Some secure larger deals by bundling content types.
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Others reduce the number of deals they take on, but earn more per deal — freeing up time to focus on quality and growth.
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Most importantly, they feel confident and empowered knowing they’re charging fairly for their work.
Why This Matters for the Creator Economy
When creators know their worth, it raises the standard for the entire industry.
Undervaluing work doesn’t just hurt one person — it sets a precedent that impacts all creators. By providing clear, reliable data, Bump is helping to professionalize the creator economy, ensuring creators are treated as business owners, not just “influencers.”
Start Charging What You’re Worth
Whether you’re just starting to work with brands or managing a steady flow of sponsorships, the Bump Market Value Tool can give you the clarity you need to earn what you deserve.
Stop guessing. Stop underselling yourself.
Use data to take control of your rates — and your future.
